Cyber Transformation: 3 Key Areas to Prioritize

The campaign

This infographic is the entry point to the Better Together campaign. It compresses the Secure From Every Angle e-book into a single scroll and ends with a call to download it.

Why it mattered

Not every reader is ready for a full e-book on first contact. A quick visual lets social and email audiences get the core argument in under a minute, then decide whether they want to go deeper.

How it was built

1. Research

   I pulled the four survey figures with the most pull for executives (breaches, repeat breaches, operational disruption, and incidents tied to hybrid work) plus the average count of vendors and tools.

2. Concept

   Three priorities, one per section: reduce complexity, automate detection and response, strengthen risk posture. The same three pillars as the e-book, so readers recognize the story when they click through.

3. Writing

   Each section is a short challenge and a short answer, written to be read at a glance on a phone.

4. Design

   Data rings for the survey stats, an icon row for the challenges and benefits, and a closing panel that shows the e-book cover with the call to action.

Results

More than 750 views. Its job was to move readers to the full e-book, not to capture leads directly.

Inside the Infographic

Same campaign

• Secure From Every AngleE-book