Hi there! I’m Andy, content marketing leader with 10+ years of executing B2B SaaS content strategies that convert IT decision-makers.
My content has influenced more than $65M in pipeline over owned, paid, and earned amplification.
Long-Form Content
Palo Alto Networks
-
Secure From Every Angle
The anchor e-book for Palo Alto Networks’ platform consolidation story, built on a survey of 1,300 C-suite leaders.
$10Mpipeline 2,500+ MQLs -
Cyber Transformation: 3 Key Areas to Prioritize
A one-scroll version of the consolidation argument, designed to send readers to the full e-book.
750+views -
How Cyberattackers Are Innovating With AI
A field guide to how attackers use AI, setting up the case for AI-driven defense.
1,000+views -
The Healthcare CISO’s Guide to Cybersecurity Transformation
The platform story rewritten for hospitals, where downtime affects patient safety.
1,500+views
RingCentral
-
What Your Business Needs for a Hybrid and Remote-First Workplace
An argument for unified communications built on the return-to-office debate.
$30Mpipeline 6,000+ MQLs -
CIO Guide: 4 Steps to a Risk-Free Cloud Migration
A migration guide for enterprises not ready to rip and replace their phone systems.
$2Mpipeline 400+ MQLs -
The CISO Guide to Cloud Communications Security
RingCentral’s security posture translated into the questions a CISO asks during vendor review.
$5Mpipeline 300+ MQLs -
Understanding Reliability
A buyer’s checklist that separates reliability from uptime.
$5Mpipeline 1,000+ MQLs -
Understanding Business Continuity
A guide to evaluating your communications provider as part of your continuity plan.
$3Mpipeline 800+ MQLs
Short-Form Content
Bylines, SEO programs, blogs, and video from the same campaigns.
Executive bylines
- Why CISOs Need to Fully Embrace AIPalo Alto Networks Perspectives
- A New Era of Cybersecurity with AICIO.com
- What Executives Should Know About SOARCIO.com
- Security Operations Center (SOC) ConsolidationCIO.com
- Three Ways to Enable Cyber Resilience in EducationPalo Alto Networks Perspectives
- Healthcare Cybersecurity: Our Hospital’s Path to Better Cyber ResiliencePalo Alto Networks Perspectives
SEO pillar programs
- Generative AI in CybersecurityPillar page, ranked #1
- Risks and Benefits of AI in CybersecurityCluster page
- What Is Precision AI?Cluster page
- Adversarial Attacks on AICluster page
- Barriers to AI Adoption in CybersecurityCluster page
- Cybersecurity ConsolidationPillar page, ranked #1
- Security AutomationCluster page
- Cybersecurity TransformationCluster page
- Security ArchitectureCluster page
Interactive
- What Is RingCentral?400,000 organic page views in 2 weeks and 3M paid views in 6 weeks
Blogs
- Cybersecurity Consolidation: What It Is and Why You Should CarePalo Alto Networks
- AI and ML: The Keys to Better Security OutcomesPalo Alto Networks
- 3 Ways the Threat Landscape Is ChangingPalo Alto Networks
- Platforms in Action: Three Companies That Supercharged Risk PosturePalo Alto Networks
- Healthcare Cybersecurity: Three Trends to WatchPalo Alto Networks
- New in Q3: More Capabilities That Reduce Employee Burdens and Delight CustomersRingCentral
- Introducing Advanced Meeting InsightsRingCentral
- Exciting New Capabilities That Level Up Your Hybrid Work GameRingCentral
Video
- Security Consolidation Q&A with Nir ZukPalo Alto Networks
- Cyber Transformation Through Network Security ConsolidationPalo Alto Networks
- Introducing the Teradek Ace 500Teradek
- The Only Way to Film in IcelandTeradek